EXTERMINADOR / CAMPEÓN / SOLDADO
Agency: LOWE/SSP3
Client: AXE Twist
Creative Chairman: José Miguel Sokoloff
Creative Director: Alejandro Benavides
Group Director: Julio Atehortua
Copywriter: Miguel Ángel Grillo
MOVIEMAN: A bad robot arrives from the future. (part 1). The robotfrom part 1 is now a good robot. (part 2). The robot from parts 1 and 2 isexterminated. (part 3). The robot from parts 1,2 and 3 wasn´t totallyexterminated and unleashes a war. (part4)
Institucional:Women get easily bored when they see the same thing. The newAxe Twist. The first fragance that changes during the day so women wont getbored.
Institucional:Women get easily bored when they see the same thing. The newAxe Twist. The first fragance that changes during the day so women wont getbored.
MOVIEMAN: An Itali-american no body, training in a butcher shop,fights the boxing title holder.(part 1). The nobody in part 1 is now championand the crowd follows him up the stairs. (part 2) The champion is now trainedby the former champion in parts 1 and 2. (part 3) A Russian challenges thechampion. (part 4) The champion retires. (part 5) The champion is back. (part6)
Institucional: Women get easily bored when they see the same thing. The newAxe Twist. The first fragance that changes during the day so women wont getbored.
Institucional: Women get easily bored when they see the same thing. The newAxe Twist. The first fragance that changes during the day so women wont getbored.
MOVIEMAN: A Vietam veteran who wears a red bandana around hisforehead is provoked and stars a war. (part 1) The soldier in part 1 returs toVietnam for unfinished bussiness. (part 2) The soldier in part 1 and 2, takeson a mission in the middle east. (part 3) The soldier, who is now a tour guide,sharpens his favorite knife and returns to do waht he knows best… kill. (part4)
Institucional: Womenget easily bored when they see the same thing. The new Axe Twist. The firstfragance that changes during the day so women wont get bored.
Institucional: Womenget easily bored when they see the same thing. The new Axe Twist. The firstfragance that changes during the day so women wont get bored.
